Psst… this portfolio is also AI-shipped

I'm Yash. A PMM who ships the whole thing.

Market strategy. Cross-functional GTM. AI-powered execution.

Positioning that sharpens how you're seen. ICP research that fuels how you sell. AI-powered systems that make both move faster. Built and shipped by one person — who genuinely loves being in the trenches with a team.

Book a 30-min call arrow_forward See the work

AI-native Product Marketer

Positioning ◆ Messaging ◆ GTM Strategy ◆ Launch Playbooks ◆ Revenue-Tied Outcomes ◆ AI-Native Execution ◆ Competitive Intelligence ◆ Positioning ◆ Messaging ◆ GTM Strategy ◆ Launch Playbooks ◆ Revenue-Tied Outcomes ◆ AI-Native Execution ◆ Competitive Intelligence ◆

Companies I've worked at

GTM Case Studies

Things I've Shipped

Each case study shows the strategic thesis, what I built, and what it produced. Formatted for a 3-minute skim.

◆ Partner Launch 133% of Target $18k Revenue

Mastin Labs × Aftershoot

Co-branded cross-sell campaign designed to introduce AI editing to film photographers without disrupting brand trust.

Strategic Thesis

Film photographers reject AI unless they see their own look come out on the other side. Offering two free Mastin preset packs converted into Instant AI Profiles removes upfront barriers and addresses style protection fears.

Launch Metrics

400 trial signups (133% of target)
112 net-new paying customers
$18k direct revenue, $0 paid spend

Read the case study arrow_forward

◆ Feature Launch $107k ARR

Instant AI Profiles Launch

Repositioned and launched Aftershoot's core editing setup by introducing Lightroom preset-to-profile conversion.

Strategic Thesis

Requiring 2,500 photos to start training was a massive dropoff point (trial-to-paid was 5% for editing vs. 11% baseline). Allowing instant Lightroom preset conversions eliminates wait time and privacy concerns.

Launch Metrics

Reactivation: 89 conversions (139% of target)
Active trials: 210 conversions (132% of target)
$107k ARR in a single campaign

Read the case study arrow_forward

◆ Outbound & ABM 38% Close Rate $128k Revenue

Docket ABM & Outbound Motion

Designed and scaled B2B Account-Based Marketing workflows to establish product-market fit and support Series A funding.

Strategic Thesis

Replace generic outbound with 1:1 personalized landing pages, pre-recorded walkthroughs, and coordinated LinkedIn/direct mail to bypass sales fatigue and drive demo bookings.

Launch Metrics

Founding hire — built & grew the marketing team 1 → 4
38% close rate on first campaign
$128k direct revenue, $500k pipeline
Led GTM narrative supporting a $14M Series A

◆ Pricing & Packaging +15% ARPU +5% Revenue

Modular Pricing Migration

Led the strategy-to-execution pricing overhaul of Aftershoot's core plans, moving to a modular packaging structure.

Strategic Thesis

Upgrade-path bundles force users to pay for unwanted tools. Selling cull, edit, and retouch modules separately lowers the entry barrier while driving bundle-based ARPU expansion.

Launch Metrics

+15% ARPU per user
+5% revenue in 30 days post-rollout
Saved 50 marketing dev-days via Figma→WordPress AI sync

Read the case study arrow_forward

How I work

Strategy through execution, owned end-to-end

Research before copy

I start with customer-objection mapping and segmentation — not a creative brief. The angle comes from what the audience actually believes.

Strategy, then channels

Set the positioning, then design the channel strategy to deliver it — the right message, in the right place, for each segment.

Map the work, run the project

Map the work across stakeholders — product, sales, creative — and project-manage the whole rollout end-to-end, so nothing falls between teams.

Hands dirty by default

Happy to get into the weeds and pick up the work myself when someone's stuck. No handoffs, no waiting on a queue.

How I build leverage

Tools I've built, not just used

AI isn't a side identity — it's the method. When a workflow is slow or a signal is missing, I build the system rather than wait for one. Two I shipped at Aftershoot:

✦ CI Platform

Hawkeye CI Engine

Self-hosted CI engine that monitors Imagen AI, Evoto, FilterPixel, Narrative Select, and Adobe using vectorized change-detection (ChromaDB). Feeds live battlecards and positioning updates directly into GTM workflow — no manual scraping, no stale intel.

✦ LLM Automation

Tutorial Flows Generator

Claude Sonnet pipeline grounded on internal Slack docs, Drive assets, Help Center articles, and release notes. Cuts tutorial script drafts from 2 hours to 2 minutes for the video team — zero hallucination risk from public training data.

Stack & Workflow

What powers my playbook

Every tool here earns its place. If it doesn't move metrics or speed up execution, it's not in the stack.

✦ AI & Development

✦ Design & CMS

✦ Research & Intel

✦ CRM & Lifecycle

✦ Outreach & Collab

✦ Analytics & Data

Operating Values

Core Principles

Tie Everything to Revenue

Every campaign, copy tweak, and internal tool is prioritized and measured by its direct revenue impact.

Ownership Mindset

Treating products as my own. When you take complete ownership, alignment, prioritization, and execution follow naturally.

Keep It Simple

Clarity overrides complexity. Make positioning, workflows, and tools easy for customers and teams to understand and act on.

High-Output Team Player

Ready to get in the weeds. Success isn't individual — I dive into whatever is needed to help the team win together.

Always Learning

AI, tools, customer research, and marketing trends change daily. Continuous, deliberate learning is non-negotiable.

11+

yrs experience
(8.5 in PMM)

10+

product
launches

$5M+

revenue
contribution

on Product
Hunt

Timeline

Experience

Senior Product Marketing Manager

May 2025 – May 2026

Aftershoot — AI for photographers

Led 2 product launches and a full pricing restructure, generating $250k in revenue and a 15% ARPU lift.
Built internal AI systems — competitive intelligence engine, email review automation, LP-to-WordPress sync — cutting marketing turnaround by 20% and saving 50 business days.

Founding Marketer — PMM & ABM

Feb 2024 – Apr 2025

Docket (DocketAI) — pre-seed → Series A

Founding marketing hire. Built the ICP framework and sales demo structure from scratch, built and managed the marketing team 1 → 4, and shaped the GTM narrative that supported a $14M Series A raise.
Designed and ran ABM motion: $128k direct revenue, 38% close rate on first campaign, $500k pipeline generated.

Product Marketing Lead

Dec 2022 – Jan 2024

SpotDraft

Owned customer advocacy (case studies, NPS) and built comprehensive sales GTM enablement / ICP playbooks.

Content & PMM Lead (Experimentation)

May 2021 – Dec 2022

Slintel (a 6sense company)

Developed outcome-based content and marketing campaigns driving TOFU acquisition for experimentation.

Earlier

2015 – 2021

Vizury (Affle) · Cashfree · Insider · VWO (Wingify) · Exotel

Get in Touch

Let's talk

Open to Senior PMM roles and select freelance engagements. If you're building something ambitious in AI, SaaS, or product-led growth — I'd like to hear about it.