Mastin Labs × Aftershoot

See it live

The challenge

Mastin Labs built its name on film-emulation presets — and a community that treats their look as part of their identity. That same community is exactly the audience most skeptical of AI editing. They don't fear the technology; they fear losing the style they've spent years refining, and handing their portfolios over to a model.

The job: introduce Aftershoot's AI editing to these photographers as an extension of the look they already love — not a replacement for it — and convert a partner audience that had never used Aftershoot before.

The strategic thesis

Film photographers reject AI unless they see their own look come out the other side. So the offer led with proof, not promise: two free Mastin preset packs, converted into Instant AI Profiles, so a photographer could see their signature style reproduced by the AI before committing anything.

That single move removed the two biggest barriers at once: the upfront cost and the fear of style dilution.

What I built

• Customer research synthesis — mapped the objections and language of the Mastin community before writing a word.
• Co-branded landing page — copy and build, translated from Figma into a live WordPress page.
• Dual email sequences — a Klaviyo flow for the Mastin list (Curiosity hook → Workflow education → Objection killer) and a Mailmodo sequence for the Aftershoot base.
• Community enablement — moderator FAQs for the Facebook group, plus a video walkthrough script.

Cross-functional ownership: I ran this end-to-end across the video team (walkthrough), the community moderators (FAQs), and the Mastin Labs partner team — mapping the work and project-managing the rollout.

See it live

The results

What I learned

Enable the community moderators. Traditional photographers don't validate a buying decision against an ad — they ask their peers in Facebook groups and forums first. Arming the mods with clear FAQs did more for conversion than any single piece of paid creative could have, which is exactly why the campaign hit its number at $0 paid spend.